Restoration Hardware competes against a company called West Elm, which is owned by the publicly-traded Williams Sonoma (WSM). SEC 10-K filings disclose metrics for both companies. Restoration Hardware’s metrics are far superior:
- Higher “comparable brand revenue growth” overall
- Roughly three times higher sales per leased square footage (by my calculation)
Yet there are some curious things about Restoration Hardware:
- According to Google Trends data, West Elm has been trending stronger than the supposedly faster-growing Restoration Hardware.
- I’ve never seen a hot retailer shrink its store count. Hot retailers look like West Elm. They open stores because the rate of return on new stores is likely very high.
