There are parts of the cable industry where scale is a massive advantage.
- On the content side, a broadcast network or cable channel with scale is incredibly profitable and is very difficult to compete against. Scale allows dominant companies to outspend their competitors on content because their per-viewer costs are lower. Because they have better content, they retain their dominant market share. Historically, it has been extremely difficult for competitors to compete against superior scale.
- On the infrastructure side, a lot of equipment and software costs come from the fixed cost of R&D. Scale allows a cable company to purchase in bulk and to get reduced pricing on set-top boxes, cable modems, and other equipment.
While Liberty Global largely owns cable systems (with a mishmash of other assets from its various acquisitions), it is also looking to use its subscriber base to get into the content game.