(This is not an actionable idea or writeup.)
What makes Chipotle different is how small its menu is. With a barebones menu, the restaurant can turn over its food quickly. This allows Chipotle to make food before a customer orders, allowing customers get freshly-cooked food without having to wait for that food to cook. This means high-quality food with a very short wait, making Chipotle an attractive choice for workers on their lunch break (or anybody who wants a quick meal).
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