An investor’s guide to search engine optimization (SEO)

Search engine optimization is about getting a website to rank higher in search engines.  The goal is to increase web traffic without having to pay for ads.

This primer on search engine optimization is relevant to these stocks:

• RetailMeNot (SALE)
• Demand Media (DMD)
• Search engines (GOOG, Yahoo Japan, IACI/Ask.com, MSFT/Bing)
• Phone book companies (YLO.TO, DXM)
• Somewhat relevant to online e-commerce companies (AMZN)

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Notes on Demand Media and Rightside

These companies do not seem compelling to me as investments (long or short).  However, I feel like these companies are somewhat misunderstood because some analysts don’t understand the industry.