Google Trends may be an interesting tool for investors.
- It allows investors to gather data on a company that’s fresher than the last quarter’s earnings release. This can be helpful in turnaround situations such as Aeropostale (ARO) and Cafepress (PRSS).
- Having leading earnings indicators can be helpful for manufacturing companies (e.g. RGR, SWHC) where there is not much data on consumer demand due to fluctuating inventory at the retail and distributor level.
- In rare cases where fraud is suspected, Google Trends may provide some indications about actual revenues.
Here is an example of Google Trends in action:
Advertisements
