Some publicly-traded companies regularly participate in private placements. One subtlety about private placements is that the buyer receives shares at a discount to the market price. Participating in private placements can generate immediate mark-to-market gains. This can make short-term performance appear better than it actually is.
In the long run, I think that private placements are a bad idea for investors for the same reason that secondary offerings are a bad idea. It is difficult for the incoming shareholders to make money given the conflicts of interests (existing shareholders prefer to sell shares at inflated prices) and the extreme fees (typically several percent or higher). An alternative to a private placement is a rights offering. Rights offerings are considered to be fair to all shareholders and can potentially have very low fees. However, very few Canadian juniors actually go that route. Most companies choose to dilute shareholders and to generate massive fees for brokers, underwriters, lawyers, accountants, etc.
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