Key ideas in the book are:
- Sometimes there are inflection points in an industry that changes everything, e.g. containerization of the shipping industry and the rise of the personal computer. The trick is to (A) correctly identify what things are and aren’t inflection points and (B) re-invent the business if you are on the wrong end of an inflection point.
- It is difficult for CEOs to make decisions that may be obvious to outsiders and to a company’s customers.
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